Ethical Fashion Today - what is Organic and Sustainable
Hi Guys I am Declan. In Ethical Fashion Today where looking at the differences between the words organic and sustainable fashion why it is important to know what they mean and what to look out for to avoid green-washing.
The Difference Between Organic and Sustainable.
It is a good idea to know the difference between words and terms, especially ones often associated with each other and learning what companies and brands mean by the words they use, Because it is a necessity to avoid being tricked and “greenwashed” to support something that doesn’t necessarily follow your own ethics and values.
Lets start with Organic, the benefit with the word organic is that it has a defined and legal term “production without the use of chemical fertilizers, pesticides, or other artificial chemicals.” This means that if you buy an organic cotton t shirt it will definitely be organic. so it is a great mark to look out for particularly with a good certification, such as GOTS (Global Organic Textiles Standard) to ensure it is kept organic throughout the whole productions including dyes, etc. But just because it’s organic does not mean it is sustainable. I think one of the mainstream views of organic products is that its a choice for the the individual, such as it’s better for your health and allergies etc. but I think the most important aspect of organic is that it is nearly if not always better for the farmers and producers health, making it more of a moral / ethical choice.
Moving on to sustainable, the problem with words like sustainable is that they can be interpreted differently making context very important and it can be used to describe the whole process from farming, production, shipping to sales, making it more important to have different certification and more detailed information and transparency about what the company, brand or certification means when it uses the word sustainable, so you can make sure its in the same context you are intending to find and that you agree with it. for example certificates such as Fairtrade, makes sure farmers get paid fairly, Fairwear, checks how factory garment workers are treated, The Global Recycle Standard (GRS), verify the recycled content of products. So really especially in marketing the word sustainable is irrelevant and at the most should only be looked for as an indicator to find more information.
I find the best way avoid supporting something that you don’t agree with is to research and study some certificates and brands until you find a few that you think are a good especially with independent certificates and standards because this gives you some key things to look out for when you are shopping without all the information in front of you. Hopefully there was some helpful information in this post and thanks for reading.
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Ethical Fashion Today Blog: https://www.uncaptive.co.uk/ethical-fashion-today
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