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Formerly named Braintree, when Thought first started in 2002, their products were all made of hemp. Since then they came a long way at expanding their use of eco fabrics. They advocate for sustainability in contemporary fashion and encourage the mantra “Wear me, love me, mend me, pass me on.” - it’s a reminder to look after what we own.

Their unique designs and prints are done in-house at their London studio and are mostly inspired by nature and vintage prints. As proud supporters of slow fashion, their clothes are made to last, to be loved, and to be worn time and time again. By continuing to work with some of the first factories they did when the company was founded, they’ve grown and developed new skills and good relationships with them. It has a robust Supplier Code of Conduct to minimise the risk of labour abuse. Thought maintains the up-most kindness and respect to the people and partners they work with by visiting their final stage of production regularly and ensuring a large proportion of its suppliers pay a living wage and also traces suppliers in all of its supply chain. All of Thought’s pieces are made from start to finish in the same country, reducing the impact of shipping; they have taken meaningful action to reduce its greenhouse gas emissions from its supply chain by transporting its products by sea freight.

The brand is a founding partner of both the Ethical Fashion Forum and Common Objective (MySource). Their investment with those organisations strengthens their commitment to creating change and achieving real impact in the fashion industry.


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At UNCAPTIVE, we stock a wide range of their products made from sustainable materials like certified organic cotton, bamboo, Tencel, and hemp.