Over 100 million people in the world work for the fashion industry. In an era where fast fashion has taken over our high streets, UNCAPTIVE recognises the impact Fashion has on the planet, from sweatshops and child labour, to pollution, global warming and cruel exploitation of animals. We believe that Fashion doesn't have to be destructive.   

UNCAPTIVE uses its artistic and ethical business practices to support positive change and a sustainable future. The people and the planet build the core values of our company and we work towards making sustainable and ethical clothing accessible to everyone. We are socially and eco conscious, motivated to continually seek responsible ways of tackling fair trade, fair labour, animal well-being and environmental issues related to the consumerism of clothing. 


Hello! We are Declan and Itala. Both with backgrounds in Design, when we started Uncaptive, the idea was very simple: to create a T-shirt line around Veganism that would be original, fun and informative.

Established in July 2016, Uncaptive has been growing very fast, and so have we with it. From exhibiting at various vegan festivals across United Kingdom, we realised that there was a lot of talk at the festivals regarding animal rights and so much positivity towards banning cruelty against them but not so much was mentioned about human rights. The businesses at the festivals were selling vegan products only, but they were not necessarily ethically made and sourced. Since becoming vegans we have been very aware and open to learn where our food comes from but hadn't really considered where our clothes came from. It was after thorough research that in January 2017 we decided to only source our products from ethical suppliers, accredited with the Fair Wear credibility, which makes sure the clothes are made by fair labour. We also chose to mainly source clothes made of organic cotton as it is better for the environment, the health of farmers and their communities, and our customers. These changes have put our brand in a new direction which we're very proud of.

All UNCAPTIVE designs are originals, created in-house by us and then hand screen-printed locally onto ethically sourced products. Uncaptive is based in Newcastle upon Tyne, England.

It is a pleasure to have you join this journey!